At ITC Aashirvaad, extra care is taken to keep things as natural as possible. The way Mother Nature intended for them to be. That′s why you′ll see that a lot of traditional, sometimes even cumbersome methods that the world has long left behind are adopted, so that you can have a taste of the authentic. In our quest to provide you wholesome goodness, the finest of ingredients are sourced, directly from the farmers through our e-choupals. ITC′s e-choupal initiative, aims to confer the power of expert knowledge on even the smallest individual farmer. Thus enhancing his competitiveness in the global market. A walk through our range our products might well seem like a journey through the good old world. A world that found happiness in harmonising with nature. Aashirvaad Atta was launched on 27th May 2002 and within a short span of 7 years has become the number one in branded packaged atta across the country. Aashirvaad Atta is made from the choicest grains - heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using modern 'chakki - grinding' process for the perfect balance of colour, taste and nutrition which also ensures that Aashirvaad atta contains 0% Maida and is 100% Sampoorna Atta. The dough made from Aashirvaad Atta absorbs more water, hence rotis remain soft longer. The wheat for Aashirvaad Atta is sourced directly from farmers
Aashirvaad Select 100% MP Sharbati atta comes from the plush, fertile soil of Madhya Pradesh, tended by the right amounts of sunshine and rainfall. The land here truly sprouts gold. The gold that we call ´sharbati´. The ´sharbati′ wheat is sourced directly from farmers through ITC′s e-choupals and then blended using the traditional ´chakki-grinding′ method to give you that superior, discerning taste that you well deserve.
Aashirvaad Whole Wheat Atta has 0% maida and 100% atta. This means you serve soft, fluffy rotis and a whole lot of health and happiness.
From the stable of India’s most trusted Atta brand comes a new and improved variety – Aashirvaad Atta with Multigrains. This all-new variant is designed to provide nourishment for people of all ages and is an integrated mix of six different grains – wheat, soya, channa, oat, maize & psyllium husk – which gives a better and healthier option for the consumers. Aashirvaad Atta with Multigrains is an excellent source of vitamins which is vital in strengthening immunity and ;extra protein content to improve body strength. The extra fibre makes your food easier to digest; low content of saturated fat keeps your heart smiling all through the day and above all, still retaining the same great taste!! The product is available in select cities